Your Business Address Is a Key Element of Your Brand Reputation

You can run a successful business from anywhere. But what does your address say about your business? The U.S. Small Business Administration estimates roughly half of the 36 million U.S. small businesses are home-based. For that population—consultants, solo practitioners, independent professionals—the address on a business card, email signature or Google listing is often the first signal a prospective client uses to assess credibility.

First Impressions Are Visual

A residential street address and a photo of your vehicle in the driveway evokes a very different reaction than a highly visible Class A building along the I-88 business corridor in DuPage County. And that reaction registers immediately as a visible, verifiable signal of whether a business is established and serious.

If you capture attention through other means—referral or another marketing channel, for example—consider what happens when a prospect Googles your business:

·         Your address appears.

·         Your location on Google Maps appears.

·         A street-view image appears.

If that address places you in a subdivision, it raises questions. If it places you in a landmark building in a well-regarded business corridor, it presents a trustworthy, credible business.

There is also a practical, measurable dimension to consider: Search engines give more weight to businesses with real, verifiable addresses at commercial locations. This can improve visibility and strengthen a Google Business Profile.

Work Has Changed. Professional Standards Have Not.

The modern workplace takes many forms: home office, executive suite, coffee shop, anywhere with a reliable connection. What hasn't changed is the standard to which clients hold businesses they engage. A credible, professional presence isn't a feature of where you work. It's a reflection of how seriously you take your business. Primacy Business Center makes that standard accessible without the overhead of a traditional lease.

A virtual office at Primacy Business Center gives your business a prestigious address in the Calamos Investments building at I-88 and Route 59 in Naperville. For less per month than the average American's cell phone bill, it is the address on your business card, in your email signature and in your Google listing. It is your business's first impression. 

To learn more about Primacy's virtual office services, contact us at 630.780.1000 or visit PrimacyBusiness.com.